APAC is the second most active area for anti-ageing BPC innovation, after Europe, in 2016.

This is due to the rapid ageing of the Japan, Korean and Chinese populations.

As you can see from the picture, one third (37%) of global beauty and personal care launches with anti-ageing claims were launched in Asia Pacific. Europe is at 40%.

The concept of ageing has infiltrated the younger population too: younger consumers are starting to use anti-ageing beauty and personal care products that act as a preventive measure against early signs of ageing.

One important aspect is that 55% of women in Thailand think that the environment – including pollution – plays a part in the appearance of skin. It has been added new protection within the anti-ageing beauty and personal care products space, particularly against pollution.