Genova is a make-up line characterised by three different sizes of bottle and two interchangeable caps which, depending on the applicator and thanks to the availability of wands and reducer caps, can become mascara, lip gloss, eye liner, mini mascara… the slim, cylindrical design is combined with a particularly narrow neck, making mascaras especially suited to applicator brushes designed for a lash-lengthening as opposed to a volumising effect.